Our Core Philosophy

Aligning People, Process, Technology and Capabilities

As organizations grow, there are inevitable challenges figuring out how to balance the things that made it unique (see: innovative/creative/ambitious/build it as we fly) with having firm foundations for sustainable growth (see: Rule of 72, or ~15% avg CAGR meaning a company doubles in size every 5 years).

Our experience includes working with Fortune 50 executives, public sector leaders, industrial manufacturing companies, and other high-growth businesses. Through that work, we have found that starting with simple questions can provide meaningful insights to ensure organizations start from a place of strength when navigating change:

• Do teams have the right capabilities, tools, and clarity of mission to execute?

• Are workflows designed for efficiency, quality, and continuous improvement?

• Is technology enabling better work or creating a data dump that impairs decision-making?

• Are investments aligned with strategic priorities and delivering measurable ROI?

We've guided organizations and teams through their most critical transformations—from restructuring and M&A to enterprise-wide cultural change. This diverse experience helps us deliver unique solutions and measurable outcomes: stronger employee engagement, higher customer satisfaction, improved top and bottom-line financial results, and consistent day-to-day execution.

Delivering Sustainable Results

Consulting Done Differently

At BetterGround Advisory, we approach consulting work with curiosity. We ask questions before assuming answers; we actively listen across stakeholders; and we follow through on commitments to build genuine trust. When we don't know something or make mistakes, we say so, and use those moments for open dialogue and deeper learning. Our approach is hands-on, aligning people, processes, and strategy to achieve sustainable results.

Themes in Our Work

Data to Insights Translation

Organizations today rarely lack data. Instead, they lack the ability to turn this information into something actionable when making decisions. We bridge this gap by helping organizations get clear on action vs interest, move towards a mindset of "what should I do" instead of "what just happened", and integrating insights into workflows.

Cross-Functional Orchestration

Successful transformation requires disparate groups learning to work together in finding common language, metrics of success, prioritizing projects and resources. BetterGround helps organizations gain clarity on strategy and execution (yes, they are different), and what's possible vs what's practical.

Change Management as Foundational (not a flavor of the month)

As certified change management practitioners (CCMP), we understand that people will directly contribute to the success or failure of an organization's transformation initiatives. You might be surprised to learn that a small percentage of your team (~20-25%) supporting and adopting a change will likely lead to success. Our approach ensures leaders are engaged, ensures timely and relevant communications, and provides proven methods for feedback and accountability.

Culture = Differentiator (Good or Bad)

How does your team respond when there isn't a policy, guideline, or previous experience to draw from when making decisions? Company culture is driven by the values and associated behaviors that get recognized and rewarded, particularly in high-pressure situations. BetterGround helps organizations align culture and strategy, and increase innovation, trust, and motivation to deliver exceptional results.

Ready to Explore Possibilities?

If you're facing a leadership transition, strategy-execution gap, or performance challenge, let's talk about how BetterGround Advisory can help you deliver results that last.

Contact Us:
Colin Wright-Pruski, Principal
colin@bettergroundadvisory.com
(615) 509-4272

Client Testimonials

"Colin didn't just deliver recommendations. He worked with us to develop solutions that fit our culture and capabilities."
— CHRO, Fortune 500 Company

"Colin was a memorable coach who was personable and made everyone feel welcome. He had many good insights to share."
— Senior Leader, Global Energy Company

"Colin brought real world experience, relevant examples, was informed and a good listener. The sessions he facilitated were great and got us ready for the challenges ahead."
— Director, Fortune 100 Company